The sophisticated world of
Maison Boucheron at Torres Joalheiros
Founded by Frédéric Boucheron, in 1858, Boucheron was the first contemporary jewellery brand to discover at Place Vendôme the perfect place for its flagship. According to the legend, the founder would have chosen number 26 in the Parisian square because it had the sunniest face, ideal to highlight the brilliance of the diamonds.
In 2004, the Quatre collection joined the Maison, adding its graphic signature and contemporary character to the Boucheron world. With the passing years, it has become an icon: both different and classic, unique and multidimensional.
Born at the Maison’s workshop in 1968, the Serpent Bohème collection has glided through the decades and claimed its place as a Boucheron classic. It embodies the free spirit and know-how of the Maison.