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Oris Pop-up Store

Oris announces the opening of its first Pop-up store in Portugal.
The first and only exclusive space for the Swiss watch brand in Portugal, it arrives in the heart of Lisbon full of joy, surprises and history.

Ourivesaria Pimenta, a Torres Joalheiros Group shop, was chosen for its exclusive location on the iconic Rua Augusta to house some of the great models that have marked the brand’s history.

Since the store opened, it’s been impossible to pass by Rua Augusta and not stop to take a look, as Kermit the Frog, from Disney’s The Muppets®, makes a point of capturing the attention of all visitors.

Why Kermit the Frog?

Oris is always inspired by what it calls the “Joy of Mechanics”. The primary function of every Oris watch, in the purest emotional sense, is to make people smile. Committed to finding a definitive expression of this conviction, and making a watch that was pure joy, Oris collaborated with the most laid-back character on the planet: Kermit the Frog from The Muppets.

For two months, the store can be visited from Monday to Friday from 10.00-14.00 and 15.00-19.00. It will be an opportunity to immerse yourself in the world of Oris, smile with Kermit the Frog and discover all the secrets of how the brand’s most revolutionary mechanisms work.

At the Pop-up you can also enjoy a virtual reality experience that will take you through the intricacies of the 115 and 400 calibres, both developed in-house.

Oris Pop-up Store

R. Augusta 253
1100-052 Lisbon
Portugal
tel.: +351 21 342 4564

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