The swiss manufacturer Jaeger-LeCoultre has continuously renewed its creativity and inventiveness since 1833. The Maison has created more than 1200 calibers, which today have earned its unique renown in the watchmaking industry. The technical precision used during production along with the different expert skills are what makes Jaeger-LeCoultre Haute Horlogerie unique.
Located at number 225 on Avenida da Liberdade, in Lisbon and with a total area of 50 m2, the Jaeger-LeCoultre boutique includes several areas, designed to respond in a personalised way to the different needs of each customer.
An entrance area with a circular display and a wooden panel that appears as a frame for three different showcases on a light background. Next to it a bookcase evokes the brand's past and present, with the exhibition of carefully selected objects and photographs, a discreet shop counter and an area specially reserved for greater discretion and exclusivity. The use of beige tones and dark woods, as well as the sober and discreet lines of the furniture, help to reinforce the sober and elegant character of the entire space, in a true ode to the Swiss brand's identity.
The Jaeger-LeCoultre boutique is a reflection of the long-standing relationship between the Grande Maison of Swiss watchmaking and century-old Portuguese jewellery.
"It is with great pride that we welcome the first Jaeger-LeCoultre boutique in Portugal. An important milestone for Torres Joalheiros and an enormous recognition of the relationship and mutual work of about 25 years with one of the most respected Swiss watch manufacturers", claims João Carlos Torres, Chairman of the board of Torres Joalheiros Group.
NEW COLABORATION WITH BRENDI WEDINGER
Virtuosity Of Nature
High watchmaking and Nature are intrinsically linked by the golden harmony of time. Each of these worlds embody virtuosity, elegance and a sense of endless renewal. The calm, naturally pristine surroundings of the Manufacture have served as the inspiration for some of its most iconic timepieces.
This Holiday Season, Digital Artist Brendi Wedinger has captured the fascinating beauty of the Vallée de Joux’s flowers with three new creations. Her floral artworks pay homage to Jaeger-LeCoultre’s heritage in embracing the power of Nature’s virtuosity, constantly reinventing the extraordinary across the seasons of time.
1931 GOLDEN ORCHID
1931 GOLDEN POPPY
1931 GOLDEN THISTLE
Based in Los Angeles, Brendi Wedinger is a multi-disciplinary artist and designer whose three-dimensional, digital artworks blur the boundary between real life and fantasy. Taking inspiration from nature as her primary theme – with an emphasis on biodiversity, sustainability and renewal, and a particular love of flowers – she combines various elements to form a new and surreal visual reality that is almost tangible, occasionally abstract, often highly sculptural, and always emotionally captivating.
This Holiday Season and as part of the Made of Makers series, Multimedia Artist Brendi Wedinger combined precious digital expertise and originality to create floral pieces opposing the softness of organic matter and the hardness of gold. Inspired by the Vallée de Joux, her golden creations embody the elegance and power of reinvention that has linked High Watchmaking and Nature for generations.
“When people look more deeply at each work, they will see that every element is recognisable and traceable to a natural flower, but I remixed and layered the details to emphasise their surreal nature.”
- BRENDI WEDINGER