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Panerai: Italian Luxury Watches

Officine Panerai’s history begins in 1860, when Giovanni Panerai opened his watchmaker atelier in Florence: serving not only as a shop but also as the city’s first watchmaking school. The brand became known for designing Italian watches to meet military needs and serve the Royal Navy during the Second World War. In the 90’s, Panerai became highly renowned among collectors and enthusiasts, counting with Sylvester Stallone’s collaboration to leave a mark on the fine watchmaking market.


With the Submersible collection, Panerai reinterprets its glorious past. These timepieces are strongly water-resistance in honor of the historic enterprises of the Italian Navy under water commandos. Strong, functional, tough and with the immediately recognizable Panerai personality, these watches express all the power and personality of the diving watches made by the brand.

Today the Panerai Submersible are characterized by a bold design and by the unidirectional rotation bezel.


The Luminor watch is the Panerai unmistakable icon. Its distinctive and imposing forms have a strongly masculine character and robustness. The lugs are formed from the same block of metal as the case and their design merges perfectly with the shape of wristwatch.

The most prominent element is the crown-protecting device with lever which ensures the excellent water resistance of the case, protecting it from shocks and unintentional manipulation even under the most extreme conditions.

Luminor Due

The Luminor Due case, launched in 2016, is a new chapter in the History of Panerai. It is the result of a challenge successfully overcome by the designers and engineers of the brand: to offer enthusiasts a reinterpretation of the brand’s iconic watch, the Luminor.

The new Luminor Due case is absolutely faithful to the original design but with more contemporary aesthetics, achieved by a reduction in the thickness of the case compared to the historic one. This is a combination of distinctive look and sophisticated watchmaking technique.


Panerai’s Radiomir collection is the brand’s earliest reference to military watches. Within the Radiomir collection, Panerai offers an array of ‘time only’ watches – with or without ‘small seconds’ display. There’s also more adventurous dual-time watches with their GMT range – featuring AM/PM indicators, all the way up to top end tourbillons.


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