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TAG Heuer:
Forefront of precision

A remarkable swiss watchmaker and the ultimate reference in luxury chronograph watches and sports competitions. TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860, becoming the all-time favourite brand of renowned athletes and enthusiasts.

TAG Heuer Connected

Taylor made

Passion for precision, craftsmanship and cutting-edge technology: the Connected collection mixes and matches sporty elegance with high-performance.

From chic to sporty to casual: reinvent your TAG Heuer and be ready for any situation. Change the strap with just one click. You’re seconds away from a whole new style.

TAG Heuer Monaco

The birth of an icon

The Monaco’s provocative look represented a complete break with conventional watch design. Equally radical was its perfect water-resistance — a world first with a square case. More revolutionary still is its heart, the Chronomatic Calibre 11, the first automatic chronograph movement with microrotor.

TAG Heuer Carrera

TAG Heuer Carrera,  from 1963 to now

The iconic sports watch designed for professional drivers and sports-car enthusiasts. The standard-bearer of TAG Heuer elegance and sporting spirit.

Simple, sober, with nothing superfluous, for optimal legibility at high speeds and in all lighting conditions: rarely do aesthetics and functionality so elegantly intertwine. The tachymeter of the TAG Heuer Carrera collection is iconic. With its sporty look, this instrument can determine the speed of a car: trigger the chronograph at a first point, stop it one kilometer later, then the speed is readable on the bezel.

TAG Heuer Autavia

True to its pioneering roots

Inspired by the original Autavia wristwatches and dashboard timers of the 1960s that was used in racing cars and aircraft, the new Autavia collection bring together functional, versatile style and cutting-edge technology.

The name Autavia comes from the combination of automobile and aviation. Every new TAG Heuer Autavia has a propeller and tire etched into the caseback in commemoration of this.



TAG Heuer Aquaracer

Precision and Reliability

A professional sports watch of timeless style, reliable in all conditions, the Aquarecer collection is timeless, sophisticated and made with the highest technology of functionality and materials to ensure total safety for adventures.

The Aquaracer is instantly recognizable for its unidirectional bezel with built-in riders for easy turning, its extension to fit over gloves and a safety clasp bracelet and its fitted case with six studs to facilitate handling with gloves.


TAG Heuer Formula 1

Sporty, Urban and Fearless

The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.


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